These pages lend to credibility, professionalism, establishing trust, AND search engines expect legitimate websites to have them.
Every website should include the following 5 pages :
1) The About Page
This page is your chance to tell visitors who you are, what this site is about, and any other relative information. Obviously, what you put on this page depends on your site’s purpose. .You might want to include:
- - an Introduction/Welcome
- - Site purpose/philosophy
- - Short Bio (especially if you are branding your self), or a link to your bio
- - How to get Started (call to action) – help your new visitors know what to do next to make the most of your site and what you are offering.
This page should give readers a sense of who they are dealing with. The About page is typically named “About” and located in the main navigation bar.
2) The Contact Page
You are not anonymous.Your ability to respond to customer needs, is a vital part of doing business. Being online increases your market reach, but should not make your customers feel far away. A contact page helps close the distance, and shows your visitors the best way to get help.
Your contact page should make sense to the type of website and business you are running. The information should always be up-to-date, and reflect what your typical user is looking for. It may include a simple paragraph and contact form, or provide a variety of ways that they can reach you.
At the very least, you should include an email address they can use. You might also address specific types of questions, or establish response expectations. You may also use this page to send your customers useful directions, such as to your FAQ page, how to get support, where they can find your Media Pages, how to contribute an article, or get an interview with you.
Keep it straight-forward, current, and useful to your customers.
The Contact page is typically named “Contact” or “Contact Us” and located in the main navigation bar.
3) Terms of Use
If you use your website for business, it is a good idea to include a Terms of Use page. This page can be as complex or as simple as you want it. The purpose of this page is to provide information about the website, its content, restrictions, copyright information, and more.I like to name this page “Terms” or “Terms of Service”. It is simple, direct, and familiar to visitors as well as search engines. Some sites choose “Legal”, “Disclaimer”, “TOS”. This page is typically located in the footer section of your websites.
4) Privacy Policy
In today’s world of technology, people have a heightened concern for privacy. Before people hand over their information, they want to know what you are going to do with it. Your privacy page should include information on :- how you respect your visitor’s privacy;
- what information you collect;
- what you will do with that information; and
- what you do to keep it secure.
5) Archives and Sitemap Page
Your Archives and Sitemap page has two purposes. First, to make it easy for your website users to find the content they are interested in and a look at what has been published in the past. Second, it is used by search engines to index your site.On WordPress, we typically use the a plugin called Dagon Design Sitemap Generator (available in the WordPress Plugin Directory or http://wordpress.org/extend/plugins/sitemap-generator/.) It is easy to install and customizable.
In addition to your posts and pages, you can use your sitemap to connect your visitors to specific types of posts, or relevant pages off-site. For example, you might sections like:
- Corporate website pages – this is handy if your blog is separate from your business site.
- Other Websites by – links to other sites you own
- Social Media Pages
- New. How to Get Started
- Most Popular Posts
- Guest Authors